The Right Time for Tires

The ‘Right’ Time for Tires

Every year many Canadians are faced with a decision to determine if it’s necessary to change their trusted all-seasons over to winter tires. Outside of the province of Quebec, where winter tires have become required by law, motorists still have a choice, and one that could have a big impact on winter driving.

Knowledge is the first step in understanding the difference between winter and all season tires. Goodyear Canada points out the key differences to consider:

Response to Temperature: Winter tires are typically made with a different rubber compound than all-season and summer tires, allowing them to remain softer during cold weather, especially when it’s 7°C or lower, which provides the flexibility that ultimately leads to excellent handling and traction, even in the absence of any snow or ice.

Tread Patterns: Winter tires are designed with specific tread patterns to provide excellent traction on snow and ice. These features not only help prevent drivers from getting stuck in deep snow, but also help when it is time for stop, steer and navigate safely on a variety of surfaces.

Unique Technology: The Goodyear Ultra Grip family of tires covers the winter driving needs of virtually every consumer. This line leverages innovative technology to help provide superior traction in challenging winter conditions. Winter driving experts such as the ILR Winter Driving School, located in Mount Albert, Ontario, Canada, choose Goodyear Ultra Grip Ice WRT tires for superior performance in winter conditions.

For more helpful car care advice or information on tires for cars, light trucks, SUVs and more, visit your local Goodyear retailer or go online to

To enter for a chance to receive a FREE set of Goodyear Ultra Grip Tires, CLICK HERE.