Don’t Let Winter Weather Catch You By Surprise Behind the Wheel

This year, millions of Canadians will be hitting the roads to face cold temperatures along with the snowy and icy conditions winter weather brings. These factors can not only be a nuisance, but at times very challenging, even for the most confident and experienced drivers.


To prepare families and their vehicles for the winter months ahead, here are some simple tips to help make sure you get to your destination:


Traction is Key: With winter weather ahead, now is not the time to ignore your tires. Many vehicles need superior performing winter tires for optimum traction to navigate harsh winter conditions with confidence. The Goodyear Ultra Grip family of tires covers the winter driving needs of virtually every consumer. This line leverages innovative technology to help provide superior traction in challenging winter conditions. Winter driving experts such as the ILR Winter Driving School, located in Mount Albert, Ontario, Canada, choose Goodyear Ultra Grip Ice WRT tires for superior performance in winter conditions.


Feel the Pressure: As temperatures change, so does tire pressure. Tires should be inflated to the vehicle manufacturer recommendations printed on a placard on the driver’s side door jamb or in the glove box, and should be checked at least monthly.


Take the Lead Out of Your Foot: Remember, just because you have superior traction doesn’t mean you can speed in snowy and icy conditions. When approaching intersections, stop signs, turns or any area where you have to decelerate, take your foot off the gas, apply the brakes gently and give yourself a cushion in case of slippery conditions.


Keep a Kit: Keep a survival kit handy. A flashlight with fresh batteries, a blanket, water bottles, cell phone charger, jumper cables, flares, a HELP sign, and a first aid kit will prepare you for emergency situations or unexpected breakdowns.


For more helpful car care advice or information on tires for cars, light trucks, SUVs and more, visit your local Goodyear retailer or go online to